As I’ve mentioned in my previous post, I got to design the tops and make the accessories for the Diamond Cut (Hipster Party) segment of the recently-concluded Lee Philippine Fashion Week for Spring/Summer 2012. Here are the runway photos! :)
Miss Universe 2011 3rd runner-up Shamcey Supsup
International model Olivia Medina and Miss Earth Philippines Fire 2011, Michelle Gavagan
Miss Tourism Queen International 2006 Justine Gabionza and Bb. Pilipinas World 2009, Marie-Ann Umali
Miss World Philippines 2011 finalist Elaine Kay Moll and Miss Resorts World 2010, Wendy Tabusalla
Once again, thank you so much to Earl Semitara, Kytes Navarro-de Laza and Epoy Arcino for the awesome opportunity! <3
Photos courtesy of Get Shot and Sherwin Guzman
As I’ve mentioned before, Lee Jeans-Philippines got some students from the Lee Style Armies Philippine Fashion Week S/S 2011 to help them with their PFW S/S 2012 fashion show as stylists/designers, and work as mentors for the new batch of student-designers. Though it’s been a month since Lee National Denim Day, I admit, I’m still not over the whole experience. I completely had a fantastic time working with everyone, even though it’s already my third PFW with the same team. Each day was pretty hectic and keeping up with my school and other work assignments became a struggle; nonetheless, I found myself more motivated. I loved every aspect of it because I got to work with something that I am passionate about, and I got to do it with some of the smartest, most skilled, and most fun people I’ve ever met! :)
Warning: This is a photo-heavy post!
Lee’s current worldwide campaign is called The City is Mine. “The campaign aims to encourage everyone to explore, enjoy, and experience everything their city has to offer and liberate and nurture their passions in the process.” In line with this, they selected 12 young designers from some of the country’s best schools who set the stage for the Lee National Denim Day competition last October 28.
Ms. Kytes (I call her Mommy Kytes sometimes), one of Lee’s head designers, knows how much I love shoes. I assume that’s the reason why she gave me the task to source for shoes with my co-stylist, Kara, at Resorts World!
Kara and I finished our work in less than an hour. We ate at Stackers and watched No Other Woman thereafter. Haha!
Everyone’s busy looking for styling pegs, as well as finding the right colors and fabrics for their designs, among other things.
Each student-designer was required to create an audacious yet wearable two-piece collection inspired by the cities of New York, Tokyo, Manila, London, Paris, and Australia. To be fair, the student-designers and and student-stylists drew lots. I got New York and mentored Jumbo Guevara of DLS-CSB and Ronn Wong of UST.
During the first few weeks, we talked to the student-designers from the University of San Carlos-Cebu through Skype! Lee flew them to Manila two weeks before the competition.
Sourcing for materials can be a daunting task, but everything seems so much easier when you do it with your creative friends. :)
Fitting is essential because you have to make sure everything stays in place; it’s the best time to see which clothes and accessories look good on the models, to see how the models walk, to see how the fabric moves, and so on.
The day before the final show, prominent people in the fashion industry like Daryl Chang, Kiko Escora, Joey Espino, Rosario Herrera, Jerome Lorico, and Bang Pineda pre-judged the designs of the students at the SMX Convention Center.
They asked the students to discuss their inspirations and their designs.
With stylists/designers Margaux, Roy and Mark in the corner, listening to what the students had to say. We all felt their nervousness!
We had another fitting a few days before the show. Daryl Chang, Preview’s Fashion Editor, was our head stylist.
Notice the body chain? I made it for Miss Universe 2011 3rd runner-up Shamcey Supsup’s outfit. :) Thanks to Kara for helping me!
There were a total of 8 stylists and we were given the responsibility to work on several themes/segments, including Urban Rider, LA, 70s, Preppy, Splice, 101 and Diamond Cut (Hipster Party). Earl Semitara, one of Lee’s head designers, assigned me to handle Diamond Cut, the brand’s most innovative denim jeans. I was so ecstatic because the collection is SO ME! I wasn’t allowed to modify the jeans, but I got to design the tops, the jacket and I got to make the accessories! I will create a separate blog entry for the runway photos of my segment. :)
All packed for the fashion show!
We worked for a little over a month. Our work place is located in Makati, and it’s quite far from where I live; so after my finals, I decided to sleep there for a week. Almost everyone did the same!
Zoey illustrated the 8 stylists/former Lee Style Armies! I think it’s pretty obvious that I’m the third person because of the pose, the style, and the height. Haha! We’re cooking up something very exciting (not related to the brand), and I can’t wait for the day when I can finally spill the beans!
I always find myself laughing my ass off with Kara. We’re like brain twins! She took up Fashion Design and Merchandising in CSB and recently got featured in Meg Magazine’s Young Designers to Watch for list. :)
With Candy model Kim Chanpongco
The power of having fun at work should never be underestimated. We’re more energetic and productive if we’re having fun… it’s just the way we’re wired. Buying 7-Eleven’s merchandise was one of our stress relievers - it’s walking distance from our work place! Ja of UP-Diliman (a close friend of mine) and Josei of USC-Cebu (my new-found friend) kept us very amused!
I actually celebrated my 21st birthday with them at Izakaya! It was definitely a good break from work! <3
Press features and fashion week tickets
The big day finally came!
Photos of models backstage. At that time, it was getting pretty chaotic and everyone was feeling the adrenaline rush!
Channel [V] VJ Kevin Cisco hosted the event
Of course, I just had to take a photo with Philippine Azkals’ center back, Anton Del Rosario. We had a little chat about football (since I used to play the sport) and his niece, who happens to be a good friend of mine! *Kilig* He modeled for the Urban Rider and 101 collections.
The show was a success! Thanks to all those who came and supported the event. A big fat CONGRATULATIONS to Josei of USC-Cebu for winning the 2011 Student Design Competition, to Ayi of UST for winning second place, and to my mentee Jumbo of DLS-CSB for winning third place and the YKK Special Award!
Thanks to Rj, Cha, Pau and Kara for some of the photos!
Related post: Lee: Photo Booth Abuse
Last Tuesday, February 15, 2011, my co-Lee Philippine Fashion Week S/S 2011 student-designer/stylist, Yanie Medina, and I styled 23 student-models for a fashion show at the UP Diliman Fair 2011.
Lee’s two collections for Spring/Summer 2011 are named Midnight Rider and Crystal Laundry. Most of these items were used during their show last Philippine Fashion Week.
With Ms. Kytes De Laza. Thanks for trusting Yanie and I with our styling abilities!
Midnight Rider girls
Midnight Rider boys
(tattoos courtesy of Kuya John Federis)
Crystal Laundry girls
Crystal Laundry boys
Sorry to say but I wasn’t able to take clear photos of the models during the show. It didn’t help that the stage was too high. Good thing I was able to take their photos prior to that.
It’s always fun working with Lee! <3
I practically got bored and decided to play dress up! This time though, I had a theme in mind - Lee S/S 2011!
(Oxygen shirt, Forever 21 skirt and boots, PRP olive green belt, Rustan’s Jr and Hong Kong belts and 168 military usamimi headband)
(D.I.Y. headband, H&M leopard print top, necklace and bangles, Forever 21 vest, Mango shorts, Accessorize purse and Shoecrazeee clogs)
(Forever 21 headband and faux fur, Uniqlo plaid blouse, Zara sleeveless top, H&M necklaces, Lee jeans and Virtual Mae shoes)
(Folded & Hung headband, Topshop sheer dress, Niche jacket, H&M leggings, Forever 21 bangle and Renegade Folk shoes)
On a related note, here are some of Lee’s press features:
The Philippine Star, November 7, 2010
The Philippine Daily Inquirer, November 13, 2010
The Manila Bulletin, November 14, 2010
The Philippine Star, November 17, 2010
StyleBible.ph, November 22, 2010
Lee Style Armies
Hair and make up at SMX
Models lining up backstage
With Claudia who looks a lot like Jessica Stam. She’s wearing my design! :)
Yanie, James of PBB and Tine
With Bret of PBB
With Ivan of PBB
With my favorite male model, Luke Jickain!
We weren’t able to watch the show itself as we were busy dressing and undressing the models backstage. But thanks to the Internet, I was able to grab some photos from different people!
Here are some photos during the show that I nicked from Julo Cope, Earl Semitara, Janel Gutierrez, Eena Macaspac, Jarvie Ramos, Ysa Potenciano, Paul Cortes and Jessi Gomez.
The show started off with Lee’s Diamond Cut
Beauty queens Bianca Manalo and Venus Raj, leading the pack of runway models
Lee’s Spring/Summer 2011 themes include One Day in Brooklyn, Crystal Laundry, Trop Fest and Midnight Rider.
Ours was the Military/Varisty (One Day in Brooklyn) set. Models paraded down the runway to the tune of Major Lazer’s “Pon de Floor,” wearing heather fleece, gray hoodies, utilitarian cargoes and olive green fatigues.
To view the other collections, click here.
Own the moment <3
I can’t believe that sem break has flown by so quickly and that Philippine Fashion Week Spring/Summer 2011 is over. I certainly had one hell of an experience with Lee! Working for the retail brand as a student-designer/stylist has been such a wonderful learning experience; it has taught me the magnitude of teamwork, deadlines, multi-tasking and putting forth your best effort, no matter how small or large the task. Keeping the creative zeal and vision, the sheer amount of time, effort, money and emotion was unbelievable. Sure, it had its demanding days, but I never took for granted a single day. I have learned scores about the industry, from accessories sourcing to seeing concepts and ideas grow from mood boards to actual pieces. I was fortunate enough to meet and work with new and interesting people. The people at Lee never cease to amaze me, as they are always willing to help out, but once given an opportunity, it’s up to us, the students, to follow through and turn our dreams into realities. I am beyond grateful for the whole thing!
A lot has happened and, as expected, I’ve caught most of them on camera.
Military/varsity mood board
Hair and make up test
With Earl Semitara. Thank you for all your help!
With Mark Bumgarner
With Punky Canlas of the Ateneo Style Army. Knollers represent!
Midnight Rider’s (UST) hair style
Erika Hoffman of the Ateneo Style Army
I look like a little boy, lol.
Joseph Galan (UST) and Enzo Montaño (Ateneo), playing with the wigs and accessories
Work and play outside Greenbelt 5
Roy Back of DLS-CSB Style Army
What I wore: Lee scraps! Haha
Mano Lotho and Daryl Chang
Dress rehearsal at Madison Square
Direk Robby Carmona
(Thanks to Mark and Rj for some of the photos)
This is what I wore to work last Saturday. I went for something basic. I wasn’t sure of what exactly to wear so I went with all black (with a touch of pink, naturally).
My friends told me I lost weight. Well, maybe a little. It’s because I’ve been under so much stress lately. I’ve been getting a lot of emails about work, collaborations and the like. I’m not complaining, though! I actually feel blessed. Aaaahh, if only I could divide myself to accomplish everything.
Debut of my new Sanrio x Dr. Martens Bow Black Softy T ~
Magazines for inspiration
Earl Semitara customized this peep-toe bootie for their show last year. It’s so purdyyy!
Tine and Rj
And, check out Lee’s LED billboard along EDSA (near Boni MRT Station)! :)
Hope you guys can watch our show!
I think it’s about time to tell you guys about one of my jobs. I’m currently working for Lee Jeans as a student-designer/stylist. We’re preparing for Philippine Fashion Week S/S 2011! Perceptibly, I can’t discuss further details because it’s confidential. Though I will be posting some photos from time to time! :)
Awesome work place
How cool are these customized Lee cups?
Close-up shot of my outfit yesterday
Edward Watson and Mano Lotho
UP team with Epoy Arcino, Edward Watson and Mano Lotho. After reviewing our designs, we had a party of sorts.
UP team with Atenean Enzo Montaño, who is a batchmate of my brother!
UST and DLS-CSB teams
On an unrelated note, I had a shoot at my house with Shix Tamano last week. It’s for a certain website. I will tell you more about it soon! But here’s a little teaser:
Photography/post-processing/styling by Tin Iglesias (me) :)
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