Wednesday, April 20, 2011

Pepe Jeans London Eyewear

Last month, a certain group of graduating students from the College of Business Administration in UP Diliman asked me if they could feature me as one of their brand ambassadors for Pepe Jeans London Eyewear. If I’m not mistaken, it was a project for IMC: Integrated Marketing Challenge.

Their campaign was all about expressing oneself and impressing others at the same time. They needed to take photos of 5-6 people (their brand ambassadors) from UP Diliman, and make a documentary to support their campaign. They also interviewed me but they can’t share the video itself so they just sent me a teaser clip.

The PJ Hunt Teaser from Betsy Aquino on Vimeo.

These were taken in the vicinity of my college.

(Photos by UP FA student Eira Gemanil; layout and editing by me)

Token of appreciation. This photo frame is now hanging on the wall of my room. Well, as for the brownies from Conti’s, they were consumed in less than 30 minutes (with the help of my family, of course. Haha!)

I’m so thankful for this opportunity! :)

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