Freeway has been creatively blending fashion and art to reintroduce the Philippine arts and culture to the younger generation. They have collaborated with different renowned Filipino National Artists such as poet José Garcia Villa, novelist F. Sionil José, painters Ang Kiu-Kok and Botong Francisco, and lyricist Levi Celerio. Now, Freeway puts the spotlight on and features the ingenuity of Juan Luna who’s the Master for Visual Arts. I learned in one of my minor subjects in UP, particularly Art Studies, that Juan Luna wasn’t just a famous Filipino painter and sculptor, but he was also a political activist of the Philippine Revolution. His close friendship with National Hero Jose Rizal has sparked Philippine nationalism and pride. My prof taught us a lot about his life and since then, I was interested in seeing his actual paintings.
My wish finally came true! There was no better place to hold the launch of Freeway’s first Masters Series for their Holiday Collection 2013 featuring Juan Luna but at the Lopez Museum where a number of his paintings where displayed for everyone to see. I got goosebumps when I saw the main version of Juan Luna’s “España y Filipinas hanging in the gallery! Aside from Juan Luna’s paintings, there were other paintings by famous artists such as cubist painter Vicente Manansala, portraitist and painter of rural Philippine landscapes Fernando Amorsolo, and other historical literature owned by Jose Rizal. I was too immersed in every art piece!
The tribute to Luna took the place of a fashion show displaying a 25-piece holiday collection inspired by works of the master artist. The clothes ranged from casual to corporate and cocktail. The show was followed by a short lecture by Juan Luna expert/art historian Prof. Jack Pilar. He concluded: “The designers made the works of Luna so relevant.”
Check out the Juan Luna Collection at Freeway stores nationwide!