SM Woman: Dare to Denim

sm woman dare to denim cover


For those of you who have been following my blog for sometime, it’s probably evident how much I love denim. My friends and family can attest to this. It’s not to say I don’t like skirts and dresses, but there’s nothing that makes me feel better than a good pair of jeans.

When I found out about the new SM Woman campaign, I knew I had to share it. Inviting women to “Dare to Denim,” the campaign empowers women to feel beautiful, comfortable, and confident in their skin, no matter what age, color, size or shape they come in. Whether you’ve got killer curves, boast of skin that is perpetually sun-kissed, have legs that go on forever, or beautiful lines on your face that show that wisdom comes with age, SM Woman’s “the denim difference” has something in store for you. Unlike other forms of clothing, denim is for all, and there is one for every woman!

There’s also an ongoing Denim Caravan that goes around different SM Stores to spread this message. On August 7-8 they’ll be in SM Cebu North-wing Atrium; in SM Bacolod Main Atrium on Aug 21-22; in SM Sta. Rosa Activity Grounds on Sept 4-5; in SM Clark Event Center on Sept 11-12; and in SM Lanang on October 2-3.

I have yet to take an ootd wearing my jeans from SM Woman (I’ve been super busy doing illustrations and graphic designs), so here’s a fashion illustration in the meantime! Haha <3

*This is a sponsored post, but all opinions remain my own.



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